Marketing is an essential aspect of any profitable business. If you want your business to grow, you have to invest in marketing. However, finding the right tactics or combination of tactics can be a confusing process. Here’s how to find the right marketing mix for your business.

#1 Start Small and Stay Focused

Don’t try to tackle several marketing tactics at once. Choose one tactic. Create a goal for that tactic and a plan to achieve that goal. For example, if you want to drive traffic to your website you might create a free report and advertise that free report using PPC ads. Your goal may be to have 1000 subscribers. You’ll create a few ads to support that goal.

When you start small and stay focused you’re able to give your full attention to the success of your chosen marketing tactic.

#2 Test and Track

When you implement your marketing tactic it’s important to create a system to test and track your results. That way you can tell if your marketing is working. You can also make small tweaks to the campaign to see what generates the best results. This is another reason why it’s important to start small and focused. You have the time, energy and attention to optimize your tactic so it performs as well as possible.

#3 Integrate

Consider how you can integrate your marketing tactic(s) into your website and other marketing efforts. For example, if you’re using PPC to drive traffic to your opt-in list, can you also link to your opt-in list on your social networking profile?

Before you add another marketing tactic to your overall strategy, make sure it can be integrated with your existing tactics. This integration can help you get the best results for your efforts.

As you integrate each new tactic into your marketing strategy, make sure to test and track. Testing and tracking really is the key to making sure you have the best marketing mix for your business.

#4 Avoid Hype and Trends

Don’t jump onto new marketing tends too quickly. Sometimes marketing trends are a lot of hype without much to show for it. Explore your options with caution and consideration. If a tactic makes sense to you, whether it’s new or a tried-and-true tactic, then give it due consideration. Repeat the process outlined here. Start small. Test and track. Integrate into your existing marketing strategy.

#5 Stay True to Your Vision and Mission

Before you try any new marketing tactic, pull out your business plan. Make sure the tactic supports your vision and mission.

Also make sure it fits your budget, cash flow and long-term plans. Often one or two simple marketing tactics are all it takes to grow your business to your biggest dreams and goals.